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Lessons Learned from Our Mistakes

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Corporate drop-off catering accounts for approximately 25% of our $9 billion a year industry, yet it remains an under-tapped market segment. If you are looking for ways to generate a new revenue stream or boost your bottom line, this is your opportunity.

Lessons Learned From Our Mistakes contains about fifty real-life screw-ups, ill-conceived game plans, and wrong decisions (that felt right at the time), during three decades in the catering battlefield. Most importantly, it shares the lessons learned from these experiences, and offers strategies that you can apply to your own operation.

Whether you are a novice in the world of corporate drop-off catering or a seasoned veteran, Lessons Learned From Our Mistakes will help organize, manage, market, and grow your business. It is a must-have for your professional library.